Ed is an award-winning experience designer and a Co-Founder and Principal at The Experience Alchemists, an experience design firm serving the cultural sector and beyond. He is a lifelong museum lover with over twenty-five years’ experience in envisioning, creating, and implementing visitor-focused projects for cultural organizations large and small. Before starting TEA, Ed was Associate Director of Integrated Media at Peabody Essex Museum (PEM) in Salem, Massachusetts. Prior to that he was senior Exhibit Developer at the Museum of Science in Boston, Massachusetts.
 
Incorporating emerging digital technologies into museum practice has been a theme throughout his career. As a thought leader in the digital transformation of the cultural sector, Ed was named one of Blooloop’s 50 Museum Influencers for 2021. He teaches museum experience design at the Harvard Extension School and is an active writer.  He is currently working on a book on museum experience design, and blogs at Thinking About Museums. His recent publications appear in The Routledge International Handbook of New Digital Practices in Galleries, Libraries, Archives, Museums and Heritage Sites, Humanizing the Digital: Unproceedings from the 2018 MCN Conference, and CODE | WORDS: Technology and Theory in the Museums.