Indigo Holcombe-James is ACMI‘s Strategic Research Lead, where she coordinates research projects, commissions market research, and conducts the in-house visitor research that ensures audiences are at the centre of the museum. Prior to joining ACMI, Indigo was a Research Fellow at the ARC Centre of Excellence for Automated Decision-Making & Society at RMIT University. Her research focussed on digital transformation and inequality in cultural and creative institutions and industries, from remote First Nations art centres to regional community museums, artist-run initiatives, public galleries, and state and national institutions. In 2022, Indigo won the RMIT School of Media and Communication Dean’s Ed Montano Award for Industry Engagement. Her work appears in Cultural Trends, Archival Science, Media International Australia, Informatics and Telematics, and the International Journal of Communication.