He uri a Will nō Te Roroa. Will is a partner, a father of twin boys, and a digital designer based in Te Whanganui a Tara, Aotearoa.

Will is currently working at Indigenous Design & Innovation Aotearoa (IDIA) alongside a team of passionate designers and researchers to revitalise indigenous voice and reindigenise Aotearoa by designing mana-enhancing products, solutions and experiences that reflect Māori world view, embrace and promote Māori traditional knowledge, and provide value to Māori based on the self-identified needs and aspirations of hapori Māori.